The Ultimate Guide to the Best Experiences in London

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Are you ready to don your classic trench coat, seize your trusty umbrella, and immerse yourself in the glitz and glam of London life, amidst the very essence of British culture? If your answer is a resounding 'yes', then you’re in the perfect place! Get ready to stroll along the bustling cobbles of London, where every street holds a story, every pub is the embodiment of authentic British charm and a historic landmark awaits you around every corner.

As you embark on your journey through the heart of London, prepare to be captivated by the city's timeless allure and vibrant energy. From the grandeur of Buckingham Palace to the eclectic charm of Notting Hill, each neighbourhood in central London offers its own unique blend of history, culture, and character, just waiting to be explored. Whether you find yourself strolling along the elegant streets of Mayfair or meandering through the picturesque squares of Covent Garden, every corner reveals a new facet of London's captivating personality.

Amidst the dazzling array of attractions and experiences that London has to offer, planning your time in the city can feel overwhelming. With such a diverse offering, it's easy to feel unsure of where to start. That's where we come in – to help you decide what to do in London for a day and make your adventure in the capital as easy and enjoyable as possible.

From exploring iconic landmarks like Tower Bridge and the London Eye, to immersing yourself in the vibrant culture of the West End theatre district, we’ll help you find there's no shortage of things to see and do in London for a day. And when it comes to experiencing the best views of London, whether it's the breathtaking skyline view from The Shard or a leisurely tour along the Thames aboard a Thames Riverboat Cruise, we've got you covered. Plus, we'll give you the lowdown on the best experiences in London, from indulging in traditional afternoon tea to discovering hidden gems off the beaten path.

So, if you’re ready to paint the town red, white and blue, join us on a colourful journey as we unravel the enchanting charm that London has to offer.

City Sightseeing London

If sightseeing is at the top of your agenda, get ready to embark on an exhilarating journey to explore London like never before! With countless options to choose from, you'll be spoiled for choice as you uncover the most thrilling ways to discover the heart of this vibrant city.

From the majestic Tower Bridge to the historic Buckingham Palace, every corner of the city tells a story of centuries past. But why settle for the ordinary when you can experience London's sights in extraordinary ways? We're here to elevate your sightseeing adventure to new heights with a handpicked selection of unique experiences. Whether you're soaring over the city skyline in a helicopter or cruising down the Thames aboard a luxury riverboat, we've curated a range of unforgettable experiences to make your visit to London truly special. So, why not save your legs and experience the city’s iconic sights in true London style.

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London Speed Boat

Hold on tight as you zip along the River Thames Rockets on a thrilling speed boat tour! Feel the wind in your hair and the adrenaline rush as you whiz past London's iconic landmarks, including Tower Bridge, the London Eye, The Houses of Parliament and the Shard. With expert guides providing entertaining commentary along the way, this exciting boat ride offers a unique and exhilarating perspective of London's skyline. Suitable for kids and adults alike, this Thames speed boat tour promises an unforgettable adventure for the whole family.

Afternoon Tea Bus

Indulge in a quintessentially British experience aboard the Afternoon Tea Bus London, where you can sip tea and nibble on delicious treats, all while soaking in the most famous London landmarks. As you travel through the city's streets, from the Tate Modern to the Houses of Parliament, you'll enjoy a unique perspective of traditional London, all while sipping tea and riding an iconic double decker bus - what could be more British?

Lift 109

Elevate your sightseeing experience to new heights with Lift 109 tickets! This iconic landmark offers panoramic views of London's bustling streets below, giving you citywide views of London’s most famous landmarks. As you ascend to the viewing platform, marvel at the sprawling cityscape and spot famous landmarks such as St. Paul's Cathedral, the Tower of London, and the Shard. With interactive exhibits and multimedia displays, this great attraction provides an immersive journey through London's rich history and vibrant culture.

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Helicopter Ride London

Take to the skies on a thrilling helicopter ride and enjoy a bird's-eye view of London's landmarks from above. On a helicopter London tour, you’ll soar past iconic sights such as Tower Bridge, the London Eye, and Big Ben, while experiencing the exhilaration of flying high above the city. With experienced pilots guiding you on a scenic journey through the clouds, this unforgettable adventure offers a different perspective of London's great city, providing spectacular views that you won't find anywhere else.

Thames Riverboat Cruises

If the high speed thrills of a London speed boat tour aren't quite your cup of tea, fear not – a Thames river cruise offers the perfect alternative! Relax in the epitome of luxury as you take in the charming views of London from the unique perspective of the River Thames. On this luxury tour, you’ll glide past historic sites such as the Tower of London and Shakespeare's Globe Theatre, all while enjoying informative commentary about the city's rich history and iconic architecture.

Whether you prefer lunch, dinner, or afternoon tea, there's an option to suit every taste, making your sightseeing experience even more memorable. For those looking to make a romantic evening of it, night tours are also available, offering live music and a starlit ambience to your sightseeing experience, as you drift under the twinkling night sky.

The Shard

Ascend to the dizzying heights of the Shard, Western Europe's tallest building, and immerse yourself in the epitome of London luxury. From its lofty observation decks, gaze upon unparalleled views of the city's skyline, spanning from the majestic Thames River to the sprawling urban landscape below. With interactive telescopes and informative exhibits, the Shard offers a captivating and immersive experience that truly embodies the essence of London's opulence. If you're looking to visit The Shard and indulge in the finest that London has to offer, be sure to check out our ultimate guide for insider tips and recommendations to make your experience even more extraordinary.

London Eye

Step into one of the iconic glass capsules of the London Eye and ascend to the sky for panoramic views of the city's skyline. As you slowly rotate above the River Thames, marvel at landmarks such as Buckingham Palace, the Houses of Parliament, Westminster Abbey, and St. Paul's Cathedral. From the vantage point of the London Eye, you'll also be treated to striking buildings along the south bank of the Thames, offering a captivating and immersive experience that provides insights into London's history and culture through interactive touchscreen guides. The London Eye truly offers an unforgettable experience for visitors of all ages.

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Best Places to Eat & Drink in London

Explore some of London’s most unique dining experiences, with some of the best places to eat and drink in the big city. Start your day with a satisfying breakfast at one of the city's cosy cafes or trendy brunch spots. Treat yourself to a classic afternoon tea at iconic venues, then unwind in the evening with London's lively nightlife. With a range of dining options from immersive experiences to live music venues, there's something for everyone to enjoy in this enchanting city.

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Breakfast in London

Start your day off right with a cosy breakfast in London, where charming cafes and bustling brunch spots beckon with warm welcomes and delicious delights. Whether you're in the mood for a comforting English breakfast, vegan friendly avocado toast, or freshly baked pastries that melt in your mouth, London has something to satisfy every craving. Here are some of our favourite breakfast spots to start your day in cosy contentment.

Gail’s Bakery

With its inviting atmosphere and mouthwatering selection of freshly baked pastries and breads, Gails Bakery is the perfect breakfast spot in London to satisfy your morning cravings. From flaky croissants to hearty sourdough loaves, each bite is a testament to their commitment to quality and craftsmanship. With multiple locations scattered throughout the city, you can easily stumble upon a Gail’s Bakery no matter where you find yourself in the bustling streets of London.

Mildreds Vegan Restaurant

For those seeking a plant-based breakfast experience, Mildreds Vegan Restaurant is the goto spot in London. Their creative and delicious vegan dishes, from indulgent pancakes to hearty breakfast burritos, are sure to impress even the most discerning palates. With a commitment to sustainability and ethical sourcing, Mildreds offers a guilt free dining experience that's as good for the planet as it is for your taste buds. With restaurants in Soho, Covent Garden, King’s Cross, Camden, Dalston & Victoria, you can be sure you’re never too far from their delicious, artisan cuisine.

London Afternoon Tea

From quirky and playful afternoon teas at the British Museum and aboard a double-decker bus to the epitome of luxury at iconic venues such as the Ritz, Claridges, Harrods, and The Shard, London boasts a plethora of charming spots to indulge in this quintessentially British tradition. So, whether you're seeking a traditional and opulent experience or something more whimsical and budget-friendly, there's an afternoon tea to suit every taste and occasion in this vibrant city. From affordable afternoon tea London options to extravagant affairs, the city's diverse offerings ensure that everyone can savour the delights of this cherished ritual without breaking the bank.

For those looking to add a touch of sparkle to their afternoon, why not opt for a prosecco afternoon tea, where delicate treats are paired with bubbly prosecco for a truly celebratory experience? Alternatively, gin lovers can delight in a gin afternoon tea, featuring gin-infused treats and botanical cocktails that will tantalise the taste buds and lift the spirits.

If you’re still curious about the fascination Brits have with afternoon tea, check out our guide to 35 of the best afternoon tea spots in the UK, where we spill the tea on everything you need to know.

Bottomless Brunch

Elevate your bottomless brunch to the height of luxury at The Royal Horseguards Hotel! Combining the timeless elegance of London with the vibrant spirit of bottomless brunching, this unique dining experience promises a delightful blend of sophistication and pure fun. Perfect for gathering with friends for a fabulous girls' day out, this fun bottomless brunch London will have you giggling and toasting to endless memories. As the drinks keep flowing, so too will the laughter, creating an atmosphere of boundless joy and camaraderie that will leave you feeling warm and fuzzy, not just from the drinks but from the joy of friendship too!

Cakes & Bubbles

Cakes & Bubbles is an absolute must visit for those looking to add a touch of London luxury to their day in the big city. Whether it's a sophisticated girls' day out, a romantic date, or a toast to a special occasion, this elegant brasserie sets the bar exceptionally high. With a focus on champagne and an irresistible selection of decadent cakes and pastries, Cakes & Bubbles brings a playful twist to luxurious dining. With every bite and sip, you'll feel like you've stumbled into the height of elite Parisian dining. Because, let's be honest, is there a better duo than cake and fizz?

London at Night

Experience the magic of London at night, where the city comes alive with an array of captivating activities and vibrant nightlife options. Whether you're seeking fine dining at licensed bars that stay open into the early hours, immersive experiences that delight and excite you, or creatively daring cocktails that pique your curiosity, there's something for everyone to enjoy after dark in London. From exploring the bustling streets of Soho London nightlife to uncovering hidden gems and must visit hotspots, there's no shortage of things to do in London at night. So, whether you're looking for a romantic evening out or an adventurous night on the town, let the city's nocturnal charm enchant you as you embark on an unforgettable journey through London's vibrant nightlife.

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Moonshine Cocktail Experience

If you’re wondering what to do in London at night, then you’ll wonder no more with the Moonshine Saloon Experience. Step into the Wild West with the Moonshine Saloon Experience, where you'll be transported back in time to an era of cowboys, saloons, and bootlegging. As you pass through the swinging doors of the Moonshine Saloon, get ready to immerse yourself in an evening of toe tapping tunes, whisky shots, and card games with the locals, perfectly capturing the resurgence of country culture. Decked out in suitable attire, you'll blend right in as you sip on illicit drinks provided by the king of the moonshiners himself. So grab your cowboy hat, dust off your boots, and get ready for an evening of line dancing and whisky sipping at the honky tonk.

Marco Pierre White’s London Steakhouse Co

If you're looking for one of the best fine dining restaurants in London, then you don't want to miss Marco Pierre White's London Steakhouse Co. Renowned for serving the best steak in London and offering unparalleled food experiences, this establishment promises a truly unforgettable dining experience. From the succulent Sunday dinner to the indulgent 24oz porterhouse steak and the lavish three course champagne celebration, every dish is crafted to perfection, showcasing the epitome of fine dining. As a top London steakhouse, Marco Pierre White's restaurant guarantees an exceptional culinary experience that will delight your taste buds and leave you craving more. With it’s elegant ambience and exquisite cuisine, Marco Pierre White London Steakhouse offers the perfect setting for a romantic date night.

Cahoots Bar in Soho

If you love to be immersed in a different era, then be sure to add Cahoots to your London bucket list! Nestled in the heart of Soho, Cahoots is a unique and vibrant underground bar that transports you back to the 1940s, evoking the spirit of post-war Britain. Step through the "mind the gap" sign and descend into a hidden world of vintage decor, retro furnishings, and old-fashioned cocktails served in quirky vessels. Cahoots offers different themed experiences, including The Underground, The Ticket Hall, and The Signal Station, each providing its own unique atmosphere and charm. As you mingle with fellow patrons dressed in period attire, you'll feel as though you've stepped into a time capsule, complete with swinging jazz music and lively conversation. Whether you're looking for a nostalgic night out or simply craving a taste of the past, Cahoots promises an unforgettable experience that will leave you feeling like a true Londoner from yesteryear.

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Where to Stay in London

Make the most of your London adventure by staying overnight in the heart of the city. With our convenient overnight packages, you can enjoy seamless access to the best experiences without the hassle of finding separate accommodations. Choose from a variety of options, including London hotel and theatre deals and hotel breaks with dinner included, or combine your stay with sightseeing tours for an exciting exploration of the city. Whether you're looking for a luxurious hotel experience or a budget friendly stay, we have options to suit every preference and budget. So why not make the most of your time in London by booking one of our exclusive overnight packages and enjoy a memorable stay in the vibrant capital city?

Unique things to do in London

Embark on a journey of discovery and indulgence with our exclusive selection of unique experiences in London. From enchanting sightseeing to captivating theatre shows, immerse yourself in the very best that the city has to offer. Wander through historic streets on bespoke walking tours, or indulge in a spot of high end retail therapy amidst London's iconic shopping districts. Whether you're seeking cultural enlightenment, historical sightseeing, or simply a touch of luxury, our handpicked guide promises to unveil the charm and exclusivity that London is renowned for, ensuring your visit is nothing short of extraordinary.

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West End Theatre Show

Step into the enchanting world of West End theatre and experience the magic of live performance at its finest. With iconic productions such as Phantom of the Opera, The Lion King, and Wicked gracing the stage, the West End is the epitome of theatrical excellence. Lose yourself in the mesmerising music, dazzling costumes, and captivating storytelling as you embark on a journey of emotion and imagination. If you just don't know where to begin when it comes to choosing a theatre show, check out our guide to the best musicals in London for the low down on everything you need to know. Immerse yourself in the rich tapestry of Moulin Rouge London or lose yourself in the timeless classics that have captivated audiences for generations. Whether you're a committed theatre goer or a first time visitor, a night at the West End promises an unforgettable experience that will leave you utterly enchanted.

Walking Tours

Step into the vibrant tapestry of London's streets with our captivating walking tours. London's iconic burrows, steeped in history and charm, have served as the backdrop for countless movies, books, and music legends. With each step, you immerse yourself in the narratives and tales woven into the fabric of the city, offering a unique perspective on the stories that have unfolded within its bustling streets.

From the enchanting world of Harry Potter to the cinematic charm of Notting Hill, each step offers a glimpse into the stories and legends that have shaped the city's identity. So whether you’re immersing yourself in the magic of ‘Diagon Alley’, Channelling your inner Julia Roberts as you stroll through the charming streets of Notting Hill, or tracing the footsteps of music legends like The Beatles, our walking tours promise an unforgettable experience that invites you to discover the soul of London in a truly immersive way.

Visit the State Rooms at Buckingham Palace

Immerse yourself in the UK’s royal history with Buckingham Palace tickets to the magnificent State Rooms. This iconic landmark offers a glimpse into the royal life and heritage of the British monarchy, making it a captivating destination for visitors of all ages. Step into the opulent surroundings where kings and queens have entertained dignitaries for centuries, and marvel at the exquisite artworks, lavish furnishings, and ornate decor that adorn the State Rooms. From the dazzling Throne Room to the majestic Ballroom, each chamber tells a story of tradition, power, and elegance that captivates visitors. A visit to the State Rooms at Buckingham Palace promises an unforgettable journey through British history and royalty, making it a must-see destination for families and travellers exploring the heart of London.

Shopping in London

Immerse yourself in the opulent world of luxury shopping amidst the glittering streets of London. From the dazzling array of designer boutiques on Bond Street to iconic department stores like Harrods and Fortnum & Mason, every corner of the city exudes sophistication and style. Indulge in a shopping spree along the prestigious Oxford Street or explore the eclectic charm of Carnaby Street, where fashion-forward trends meet classic elegance. As day turns to night, experience the thrill of late night shopping under the bright lights of Piccadilly Circus, where the city's vibrant energy ignites your passion for fashion. With its blend of glitz, glam, and unparalleled retail indulgence, shopping in London is a truly glamorous affair that promises to dazzle and delight at every turn.

London Attractions for Families

Discover an array of exciting London attractions perfect for families seeking adventure and fun-filled experiences. From the magical world of Harry Potter at Warner Bros. Studio Tour to the captivating exhibits at the Natural History Museum, there's something for everyone to enjoy.

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Harry Potter Studio Tour

Step into the enchanting world of Harry Potter at the Warner Brothers Studio Tour, where magic enchants you around every corner! Wander through the hallowed halls of Hogwarts, stroll down the bustling streets of Diagon Alley, and marvel at the intricate details of beloved sets and props. From Quidditch matches to the Forbidden Forest, every corner holds a spellbinding surprise, igniting the imagination and stirring the hearts of fans young and old. It's the perfect adventure for families looking for things to do in London with teens, providing an unforgettable journey into the world of wizardry and wonder. And for those who simply can't get enough of the wizarding world, be sure to check out our guide to more Harry Potter things to do in London, where the magic continues to flourish long after your Studio Tour journey ends.

Lifesized Monopoly

Embark on a larger-than-life adventure with Life size Monopoly London, a thrilling attraction that brings the beloved board game to life in the heart of London! This interactive experience offers kids a chance to step into the world of Monopoly on a grand scale, with oversized game pieces and iconic properties scattered across the city. From strategizing their moves to navigating the streets of London, children can immerse themselves in a real-life game of Monopoly, fostering strategic thinking and friendly competition along the way. Lifesized Monopoly is a must-visit attraction for families looking for exciting things to do in London for kids, offering an unforgettable adventure that combines classic board game fun with the vibrant energy of the city.

Madame Tussauds

Prepare for a wild and wacky adventure at Madame Tussauds, where kids can dive headfirst into a world of celebrity glamour and historical wonder! With lifelike wax figures galore, children can rub shoulders with their favourite stars and historical icons, striking a pose for selfies that are sure to make memories. But the fun doesn't stop there! With interactive exhibits and themed zones to explore, little ones can unleash their imagination and curiosity as they embark on an unforgettable journey through the halls of fame.

London Bridge Experience

Get ready for a spine tingling adventure at The London Bridge Experience, where kids can step into the heart of London's most chilling tales! With live actors, mind blowing special effects, and immersive storytelling, little explorers will be on the edge of their seats as they dive into the city's dark and mysterious past. It's an unforgettable experience that promises to leave kids wide-eyed and buzzing with excitement!

Natural History Museum

Get ready for an epic adventure at the Natural History Museum, where kids can embark on a journey through the ages and dive deep into the wonders of the natural world! From roaring dinosaurs to majestic wildlife, every corner of the museum is bursting with excitement and discovery. With interactive displays, hands-on exhibits, and larger-than-life skeletons, little explorers will be captivated as they uncover the mysteries of science and nature at one of the best London museums.

Things to Do in London For Kids

Free Things to Do in London

While London is undeniably an incredible city to explore, it's no secret that it can also come with a hefty price tag. So, unless you have a royal bank account, keeping costs down might pose a challenge. But fear not, because we have some excellent suggestions to help you make the most of your visit without breaking the bank. From majestic parks and historic landmarks to wandering through vibrant markets and cultural exhibitions, the city offers a plethora of exciting activities that may even leave you with a little pocket money for souvenirs!

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Visit London’s Famous Parks

Experience the allure of London's famous parks, where enchanting landscapes and serene retreats await visitors all year round. From the vibrant flower displays of Regent's Park to the tranquillity of Greenwich Park's sweeping vistas, each park offers its own unique charm and beauty. Whether you're enjoying a leisurely stroll amidst the changing colours of autumn or basking in the warmth of summer picnics, London's parks provide a delightful escape from the bustle of the city, no matter the season.

Hyde Park

Known for its vast green spaces and the picturesque Serpentine Lake, Hyde Park offers opportunities for leisurely strolls, picnics, boating, and even swimming in the Serpentine Lido during the summer months.

Regent's Park

This elegant park features beautifully manicured gardens, vibrant flower displays, and the iconic Queen Mary's Rose Garden. It also houses the London Zoo, making it a popular destination for families and nature lovers alike.

Greenwich Park

Situated atop a hill in Greenwich, this park offers stunning panoramic views of the London skyline and the River Thames. Visitors can explore historic landmarks such as the Royal Observatory, the Meridian Line, and the National Maritime Museum while enjoying the park's tranquil atmosphere and expansive greenery.

Street Entertainers in Covent Garden

Experience the vibrant energy of Covent Garden as talented street entertainers captivate audiences with their mesmerising performances. From lively music to captivating dance routines and awe-inspiring feats of skill, the bustling streets come alive with creativity and excitement. Join the crowd and immerse yourself in the lively atmosphere, where every corner offers a new and delightful spectacle to enjoy. Whether you're a local resident or a curious visitor, Covent Garden's street entertainers never fail to entertain and enchant with their infectious enthusiasm and artistic flair.

Visit Free Museums & Galleries

Explore London's rich cultural tapestry without spending a penny, with a trip to its fascinating, free museums. Whether you choose to immerse yourself in the grandeur of the British Museum or marvel at the wonders of the Natural History Museum, where dinosaurs are brought to life, there’s a whole host of history and culture just waiting to be discovered!

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British Museum

Embark on a thrilling journey through time and across continents as you explore the treasures of human history and culture.

Natural History Museum

Dive into a world of wonder and discovery, where you'll come face to face with dinosaurs, marvel at glittering gems, and uncover the mysteries of our planet.

Tate Modern

Explore the Tate Modern, a vibrant showcase of contemporary art by renowned artists like Picasso and Warhol. With thought provoking exhibitions, it's a must visit for art enthusiasts.

Victoria and Albert Museum (V&A)

Prepare to be dazzled by a treasure trove of artistic masterpieces and design innovations spanning centuries and continents.

Science Museum

Ignite your imagination and curiosity with mind-blowing exhibits that bring the wonders of science and technology to life before your eyes.

The National Gallery

From timeless classics to contemporary works, the gallery offers a diverse range of artistic styles and movements, captivating visitors with its rich cultural heritage and inspiring collections.

National Maritime Museum

Set sail on a thrilling voyage through maritime history, where tales of exploration, adventure, and bravery await around every corner.

Tips For Visiting London

Prepare for a smooth and enjoyable visit with these essential tips for exploring London.

Get an Oyster Card

Make navigating London's extensive public transport system hassle-free by getting an Oyster Card. This convenient smart card allows you to easily travel on buses, tubes, trams, DLR, London Overground, and most National Rail services in London, saving you both time and money.

Save on Attractions with Bundled WonderDays Packages

Maximise your sightseeing experience and save money with our bundled attractions and overnight stay packages. These bundles combine multiple attractions into one discounted ticket, allowing you to explore more of London's top landmarks and experiences while keeping your budget in check and stress to a minimum.

Whether you're looking for things to do in London for couples or planning a cultured day in the heart of England, we hope our guide to London has filled you with inspiration and excitement ahead of your visit to the big city! And if you just can’t choose what London experience is for you or you just want to keep your options open, our WonderDays gift card offers the perfect solution, ensuring that the choice is entirely yours. So, pack your bags, grab your trusty umbrella, and get ready for an authentic journey through the heart of England's vibrant capital, where every street holds a story and British charm accompanies your every footfall.

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