Why Experience Gift Cards Make the Perfect Last Minute Present

Over the past year, the UK has seen a shift in how people choose to give gifts. Experience gift card sales are increasing, with an 11% rise in the second half of 2024 alone. They are convenient, flexible and available instantly. Sales of gift cards increase slightly around holidays and events, highlighting the need for last minute, meaningful gift ideas. They now account for over half of the market share, while the overall market value is projected to reach £100.42 billion by 2032.

As gift cards become more accessible, WonderDays is experiencing consistent growth in both gift card sales and revenue, driven by its wide range of experience options. The variety of experiences available allows customers to choose gifts that feel more specific and personalised to the recipient. The brand offers fully flexible gift cards ranging from £20 to £5,000, redeemable against a wide selection of experiences, including spa days, short breaks, and supercar track days. 

Last Minute Gifting 

People tend to be busier around special occasions, such as the Christmas period, which increases last minute buying. A significant portion of UK shoppers, around 40-75% for Christmas, are last-minute buyers, meaning they have not completed their gift buying with just a week to go. The cards now account for over half of the UK gift card market, growing 21% year-on-year. They’re instant, flexible and perfect for those “I need a gift today” moments without feeling rushed or impersonal. The market is even projected to grow 7.3% between 2025 and 2029; this upward trend isn’t slowing down.

Why Experiences over Physical Gifts

More consumers are choosing to give memories instead of material things. Experiences create stories and unforgettable moments, as people say they are more likely to share and talk about an experience than they are a traditional physical gift. According to a 2024 survey, 57% of Brits would rather spend money on a good experience than on material goods. Priorities have shifted in the consumer market with more people seeking new experiences and things to create lasting memories. 

Memories you can create at WonderDays with gift cards: 

• Flying Experience Gift Card
• Driving Experience Gift Card
• Afternoon Tea Experience Gift Card
• Food Experience Gift Card
• Short Breaks Experience Gift Card
• Spa and Beauty Experience Gift Card 

With digital gift cards rising, experience gifting excelling and personalisation becoming a must-have, the gifting landscape is evolving rapidly. Shoppers continue to prioritise convenience and meaningful moments over wrapped up gifts. Gift cards have become digital, sustainable and customisable, making shopping even easier than before.